Social-Emotional & Executive Functioning Coaching for Girls & Women

Where internal resilience meets real-world action.

From task initiation and time management to relationships and self-confidence, execution starts from the inside out. Girls and women rarely struggle because they lack effort or don't know what to do — they get stuck when emotional stress meets unique brain wiring. Heart & Mind Coaching bridges the gap with hands-on social-emotional resilience and tactile executive-function strategies.

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ADDCA-trained in ADHD coaching Rooted in the Nest Collective social-emotional curriculum Neurodiversity-affirming

Two ways to work together

Who is coaching for?

Coaching for girls

Hands-on 1:1 social-emotional & executive-functioning coaching for girls — transforming anxiety, homework battles, and task avoidance into confidence, self-advocacy, and practical follow-through.

Explore coaching for girls →

Coaching for women

Adult ADHD and executive-function coaching for women — practical strategies and self-understanding for the mental load, the masking, and the "why is this so hard?"

Explore coaching for women →

What growth looks like

Small shifts that change everything

Whether you're eight or thirty-eight, the pattern is the same — and so is the way out.

Right nowWith coaching

Right now"I'm just bad at this" — effort that never seems to be enough

→

With coachingAn accurate picture of your wiring, and the self-trust that follows
Right nowOverwhelm that tips into avoidance before you notice it

→

With coaching"The pause" — catching the signal early enough to choose
Right nowFreezing at the start of anything big, or hitting "brain lock"

→

With coachingMicro-steps and tactile tools that make starting possible
Right nowStruggling to ask for help, set a boundary, or be heard

→

With coachingClear self-advocacy, using Nonviolent Communication tools
Right nowA mental load that never quiets, and things left half-done

→

With coachingBrain-friendly systems that fit how you actually work

Together we build emotional awareness, strengths-based identity, friendships & self-advocacy, and practical follow-through — because one unlocks the other.

If a new planner, a color-coded folder, or yet another system were going to solve the challenge, they'd have worked by now.

For an ADHD brain or unique wiring, executive-function failure is rarely a lack of motivation. It happens when emotions like overwhelm or anxiety cause the brain to autopilot into avoidance.

Let's start with a conversation.

Tell me what you or your daughter are navigating, and we'll figure out together whether coaching is the right fit — no pressure, no commitment.

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Coaching for girls

The whole child, not just the checklist

If a new planner, a color-coded folder, or a strict chore chart were going to solve the challenge, they would have worked by now.

When a capable child struggles with everyday tasks, it's easy to mistake it for a lack of motivation. In reality, executive functioning challenges often reflect a unique ADHD brain wiring that comes with signature strengths, but also daunting challenges.

A child can be motivated to succeed, yet their brain can work against them by generating anxiety-led shutdown. That is why true executive functioning cannot be taught in a vacuum; it is deeply intertwined with a child's social-emotional world. My approach treats the whole child, placing social-emotional resilience at the center of our work alongside practical, external strategies.

The through-line

What we build together

Executive function can't be separated from how a child feels, connects, and sees herself. So we work on both through hands-on art, drama, and movement.

Identity

Strengths-based identity

We uncover her signature strengths and shift the internal narrative — so her wiring feels like a source of capability, not shame, and she reclaims what makes her mind powerful.

Emotions

Emotional awareness & mindfulness

Procrastination is usually an emotional-management problem, not a time one. We build the pause between feeling and reacting — noticing what's happening in her body before it becomes a meltdown or a shutdown.

Connection

Friendships & self-advocacy

Nonviolent Communication tools to navigate peer dynamics, set boundaries, ask for help, and speak up with a teacher.

Tools

Practical follow-through

Physical, tactile tools — sand timers, whiteboards, tactile planners — paired with micro-step chunking and dopamine ramps that turn "I can't start" into a first step.

Rooted in a proven curriculum. Sessions draw on the Nest Collective social-emotional curriculum, which I developed alongside a team of educators and psychologists — now brought into focused 1:1 coaching.

How we partner

A collaborative journey, in three parts

Collaborative onboarding

A parent intake to understand your family's perspective, then a low-pressure discovery session where your daughter shares what feels hard — and where her strengths live.

Interactive, hands-on sessions

1:1 sessions in your home, my space, or over Zoom, built around how she processes best — tactile tools, visual planning, and creative expression.

Family partnership

You are the most important person in your daughter's life. Regular session recaps and a dedicated monthly parent partnership call ensure strategies seamlessly translate into a supportive home environment.

Families

What families are saying

From families in the Nest Collective program, which uses the same curriculum at the heart of this coaching.

Her confidence has SOARED. Her ability to communicate her feelings has amazed me.

My child has really grown in her boundary-setting this year, and expressing her needs!

She has learned how to navigate friendship challenges. She says it's her family!

I learned how to say what I feel.

Practice makes progress.

Curious whether it's a fit for your daughter?

Let's set up a free, no-pressure intro call.

Get in touch

Coaching for women

The tools you were never handed

Maybe you were the bright kid who somehow kept it together — and now the quiet question of "why has this always felt harder for me?" is catching up.

The mental load, the half-finished projects, the sense that everyone else got a manual you never did. An interest-based nervous system can leave you deeply capable in some moments and stuck at the starting line in others. We build the emotional awareness to catch overwhelm before it becomes shutdown, and the concrete, low-friction systems to plan, initiate, and follow through.

The through-line

What we build together

Executive function can't be separated from how you feel, connect, and see yourself. So we work on both.

Identity

A strengths-based reframe

Trade a lifetime of "I should try harder" for an accurate picture of your wiring — and the self-trust that comes with it.

Emotions

Catching the overwhelm

Learn "the pause" — noticing the signals, from frustration to the flicker of dread, before they become avoidance or shutdown.

Connection

Self-advocacy & boundaries

Language for what you need — at work, at home, and in the conversations you've been putting off.

Systems

Follow-through that fits you

Brain-friendly, tactile strategies — micro-step chunking, dopamine ramps, external structure — for the mental load and the projects that stall.

Masked behind high achievement, perfectionism, and sheer willpower.

Inattentive ADHD in women often goes unnoticed for years — until life transitions or career overload turn coping into burnout.

How we work

Practical, 1:1, built around your life

A grounded start

We map where things break down, what tends to trigger avoidance, and what you most want to change — then set a focus together.

Sessions that fit your day

1:1 sessions with daytime availability — in person, at my space, or over Zoom — built around how you actually operate.

Strategies that stick

Between sessions, you leave with concrete tools and language for what your brain needs, refined as life shifts.

Where this comes from. This work is grounded in my training through the ADD Coach Academy (ADDCA), over twenty years navigating high-pressure work, and my own lived experience with the hallmarks of inattentive ADD.

Ready to work with your brain, not against it?

Let's set up a free, no-pressure intro call.

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About me

Hi, I'm Rina.

Middle school was when it started. I was motivated, yet couldn't reliably start the assignment, find the folder, or explain why things seemed so difficult. I assumed I was disorganized, scattered, or lazy.

It took me most of my life to learn that much of what I was struggling with were hallmark signs of an inattentive ADHD brain — and that the things I'd been calling personal failures were an interest-based nervous system doing exactly what it does.

I coach because no girl should have to wait until she's grown to be handed that language. And because plenty of women are still waiting.

Background

What I bring to the work

Training

The science, not just the tips

I'm completing my certification through the ADD Coach Academy (ADDCA) — the first and only ADHD coach training program accredited by both the International Coach Federation and the Professional Association of ADHD Coaches. ADDCA is a genuine education in the neuroscience and research behind ADHD, not just a bag of tools and worksheets. It focuses on a strengths-based model — which is exactly how I coach.

Curriculum

Built with specialists

I founded Nest Collective, a social-emotional learning program for girls. I created its curriculum with a team of psychologists and teachers, built around emotional intelligence, mindfulness, resilience, and confident communication — the skills nobody formally teaches: naming what you feel, recovering from a setback, speaking up with a friend. The identity work draws on VIA Character Strengths; the friendship and communication work on Nonviolent Communication. That curriculum is now the backbone of my 1:1 coaching.

Professional success

20+ year finance career

I've spent twenty years in the finance world in senior roles with real pressure and no room for a dropped ball. What got me through wasn't just willpower — it was an understanding of myself, systems, and process.

Schools

Fluent in the school system

I recently completed two years as Co-President of my children's school Parent Association, which gave me a close view of how families, teachers, and school systems actually work together — and where they don't. When we're figuring out how your daughter asks for what she needs at school, that's not abstract to me.

Let's talk.

A short, no-pressure conversation is the best first step.

Get in touch

Questions

The things people ask first

Girls and adult women. For girls, it's 1:1 social-emotional and executive-functioning coaching; for women, it's adult ADHD and executive-function coaching. Many clients have ADHD; many don't. If focus, organization, motivation, or big feelings are getting in the way, it's likely a fit.

Not at all. Whether you have a formal diagnosis or simply experience challenges with focus, emotional regulation, overwhelm, or task initiation, these tools are built for how unique brains process the world.

A tutor teaches subject matter; a therapist processes deeper psychological wounds. As a coach, I work in the present and future — building life skills, self-advocacy, and resilience. We don't ask "why did this happen?" — we ask "what's our strategy for next time?"

In your home, at my space, or over Zoom, whichever works best. Either way, we use a hands-on, tactile toolkit — sand timers, whiteboards, and more — to make abstract skills concrete and memorable.

Sessions are 60 minutes. We'll settle on a rhythm that fits during onboarding.

Very common — most kids who struggle have a history of feeling lectured. Because she's a full collaborative partner from day one, coaching never feels like a punishment, and the resistance tends to melt away.

Growth happens with you, not around you — session recaps and a monthly check-in keep you looped in. Think of it as access and partnership, not another obligation.

Contact

Let's talk.

Tell me a little about what you're navigating — for your daughter or for yourself — and I'll get back to you within a day or two. We'll set up a free, no-pressure intro call to see if it's the right fit.

Prefer email? Reach me at rina@heartmind.coach